A book which tells you why businesses fail.

A book that will help you gain from other people's mistake.

If you are a person who wants to avoid the pit holes that other
people make, this is the book for you.

Based on over 20 years of studies and research, spanning many
countries around the globe.

This book documents numerous marketing disasters of both top brands and lesser known products and services; from large and small companies, local, national and international companies; customer and industrial marketers, and profit-making and non-profit making organization.

• Why pay for your own mistakes?
• What are the big mistakes made by businesses?
• How companies offend minority community groups
• How companies ignore the market environment
• How companies fail to handle rumours and disasters
• Mistakes in product launches
• Picking a wrong name Greed in setting process
• Choosing the wrong middlemen and suppliers
• Advertising blunders There are two ways how we learn.

In 1988 at a big exhibition of Apple Software in Singapore, visitors received a free software package, Interferon which was an anti-virus "vaccine" program. The trouble is, the anti - virus software itself had a virus.

Marlboro used to be a woman's cigarette with a red filter. It went from man with inverted tattoos to Julie London's sultry style of songs to American cowboys. But it wasn't until it added the theme music from the movie, "The magnificent Seven", to the cowboy scenes that the long term campaign really caught on.

In early 1980, the giant US retailer, Sears ran a correction in the Dallas Morning News for items that were miss-spelled in prior ads. There were 5 corrections. The last two sentences read, "We regret these erros. You can count on Sears." To do what? Make erros or errors?

In 1985, Coca-Cola, replace its old coke with a new coke. It was a big mistake . Finally the company brought back the old coke as "Coca-Cola Classic".

Chevrolet's Nova automobile was exported to several Latin American markets with poor success. One reason was that 'No Va' in Spanish means "doesn't go"

Yves Saint Laurent's every expensive opium perfume isn't purchased by Americans of Chinese descent in the United States because they still remember the opium was forced upon their culture by outsiders.